DIGITAL MARKETING ASSISTANT - HUGO BOSS PARFUMS

DIGITAL MARKETING ASSISTANT – HUGO BOSS PARFUMS 6 months starting from January 2027

An empowering internship to immerse yourself in the digital world of one of the leading fragrance brands of the market. You will learn from us and we hope to learn from you!

RESPONSIBILITIES

As our Digital Marketing Assistant, you will play a vital role in the definition, development and implementation of the digital strategy for the brand on new product launches and commercial animations. You will also contribute to the acceleration of the brand on e-commerce and help us create breakthrough experiences for our consumers on digital platforms.

Your main focus

Participate in the digital activation for new product launches and animations: definition of digital strategy, brief to creative agencies on content production, follow-up of post-production until final asset delivery and development of global digital toolkit

Take part to the development of specific digital tools to foster customer experience on all digital touchpoints

Define the digital orchestration on social media platforms (Meta, Snapchat, TikTok) and monitor global implementation in partnership with media team

Manage the DAM (internal digital asset sharing platform) for all Boss & Hugo digital content: upload of new content, copyright governance, regular monitoring to ensure platform accuracy

Be the key point of contact on all digital-related questions for local markets

Stay up-to-date with the latest digital trends, technologies, and best practices in the beauty & luxury industry, share key learnings and insights with the wider marketing organization to bring strategic recommendations for the brand

Working for Coty means seeing things differently, refusing to settle for anything less than amazing. People at Coty are motivated to make a difference in the world as part of a company that’s on a mission to innovate and inspire.

The team