Mandatory internship performance marketing and social media

VAERM is a young brand on a mission to redefine warmth. Our first product, the VAERM bottle, is an electric hot water bottle with patented heating technology developed in Germany: warm in minutes, five heat levels, no boiling water, no leaks. We sell direct-to-consumer across Europe and are growing fast, with more than 10,000 orders so far. Now we're looking for someone who wants to help build a brand from the ground up, with real responsibility from day one. Tasks

• Plan, launch, and optimize paid campaigns on Meta (Instagram & Facebook) and other channels, from targeting and budgets to A/B tests and reporting.
• Create ad creatives, including short-form video, static ads, and UGC-style content, and iterate based on performance data.
• Support media buying decisions and analyze KPIs such as ROAS, CPA, and CTR.
• Manage our Instagram presence: content planning, posting, community management, and trend scouting.
• Source, brief, and manage creators and influencers, and coordinate brand collaborations.
• Contribute your own ideas on how VAERM should look, sound, and grow.

Requirements

• You're enrolled at a university and need to complete a mandatory internship (Pflichtpraktikum) as part of your studies, ideally in marketing, communications, media, business, or a related field.
• You have a strong interest in performance marketing, social media, and D2C brands.
• You're analytical and creative at the same time, and you enjoy working with numbers as much as with content.
• You work independently, take ownership, and communicate clearly.
• Very good German and/or English skills.

Nice to have

• First experience with Meta Ads Manager or other ad platforms.
• Video editing skills (e.g. CapCut, Premiere Pro, DaVinci Resolve).
• Hands-on experience with Instagram growth, content creation, or influencer marketing.
• Familiarity with Shopify or e-commerce analytics.

Benefits

• Real responsibility for campaigns with real budgets, not just busywork.
• Direct collaboration with t