2027 Summer Intern - GM Fleet Marketing and Sales Enablement Intern

Job Description

The Role Welcome to General Motors Fleet, the General Motors business that serves business and government customers with complete vehicle and mobility solutions. As a Marketing and Sales Enablement Intern, you will support initiatives that help General Motors Fleet attract, retain, and grow customers across these markets. You will gain hands-on experience developing marketing strategies, analyzing customer and business data, supporting sales teams, and improving the customer onboarding experience. This internship offers the opportunity to contribute to the future of automotive business solutions while working with a dedicated, fast-paced, and highly engaged team. The Team The General Motors Fleet Marketing and Sales Enablement team uses marketing and customer success strategies to help sales teams sell and customers make informed purchasing and ownership decisions. The team supports General Motors Fleet’s growth strategy by using customer data to understand and engage loyal customers, new prospects, returning customers, and customers who are new to General Motors Fleet. The team develops targeted marketing strategies for high-value accounts, generates new small-fleet leads, and builds customer success programs that help customers get started and have a world-class buying and ownership experience. The team works across marketing, sales, customer success, technology, and other business functions to create long-term customer relationships. What You’ll Do As a General Motors Fleet Marketing and Sales Enablement Intern, you may support one or more of the following areas: Marketing strategy development and execution. Customer relationship management, experiential marketing, media, and social media messaging. Go-to-market strategy development and execution. Evaluation and improvement of the marketing technology tools used by the team. Sales operations and customer onboarding. Analysis of customer, marketing, and sales information to identify trends, opportu