College Intern - Digital Marketing/Social Media - Health Alliance Plan

Company Description Health Alliance Plan by Henry Ford Health is a Michigan-based, nonprofit health plan that provides health coverage to individuals, companies and organizations. A subsidiary of Henry Ford Health System, we partner with doctors, employers and community groups to enhance the overall health and well-being of the lives we touch. With more than 1,100 dedicated and passionate employees, our goal is to make health care easy for our members.

Job Description

This internship position will be part time during the school year (up to 30 hours) with the potential to work up to 40 hours during the 2027 summer internship program. This opportunity is best suited for a local college student due to the requirement for in person attendance at company and community events to capture content for digital channels.

GENERAL SUMMARY

The Digital Marketing Intern (Social Media) plays a crucial role in executing our company’s digital marketing strategy. The Digital Marketing Intern will assist in developing engaging digital marketing strategies and help to optimize digital campaigns, across paid and organic media. They are a creative scientist, continually evaluating and improving digital media effectiveness, ensuring adherence to best practices, analyzing digital landscapes, and creating and implementing optimization strategies. The Digital Marketing Intern’s primary responsibility is to assist with social media content ideation and creation and help with other projects across marketing channels such as email, text and web. The role requires strong communication skills, timeliness, attention to detail, and critical thinking to ensure accuracy and continuous improvement of digital marketing efforts. DUTIES AND RESPONSIBILITIES: Intern activities may include some or all of the following: Assist with social media strategy execution. Assist with media campaigns as needed, including Paid Search and Social Advertising. Assist with managing content calendar, including curating co