About the role
We’re looking for a Marketing Intern to help us better understand and communicate with our commercial roofing customers. In this role, you’ll use existing company data and internal knowledge to create customer personas and map out the customer journey for each type of buyer.
This is a great opportunity for someone early in their marketing career who wants hands-on experience with research, messaging, and content planning in a B2B, construction-focused industry. You’ll learn how commercial customers make buying decisions and help shape the content and channels we use to reach them. Additionally, you have the opportunity to work directly with Danny Shaw, CEO who has over a decade of experience leading Global B2B and fashion retail marketing teams.
What You’ll Gain
- Real-world experience in B2B marketing for a commercial services company.
- Hands-on work creating customer personas and journey maps used by the business.
- Exposure to how marketing supports sales in a commercial roofing environment.
- Portfolio-ready examples of strategic marketing work.
You are
- Currently pursuing a degree in Marketing, Communications, Business, or a related field.
- Strong attention to detail and interest in understanding customer behavior.
- Comfortable working with documents, spreadsheets, and presentations.
- Clear written communication skills.
- Curious, organized, and willing to learn
Opportunity
- Research and Content Development
o Learn AI best practices for research and content generation
- Customer Persona Development
o Review existing information such as CRM data, sales notes, website analytics, and customer feedback. o Help create clear customer personas for commercial roofing buyers (e.g., building owners, property managers, facility managers). o Document each persona’s goals, challenges, priorities, and decision-making process. o Summarize what matters most to each persona when evaluating roofing services.
- Customer Journey Mapping
o Map the typical customer journey f
