Brand Experience and Events Intern

Title: Brand Experience and Events Intern

Employee Classification

Institution: System Office

Department: Department of Government and Public Relations, Office of External Affairs

Campus Location: Tennessee Board of Regents System Office

Job Summary

This internship offers a unique opportunity for an individual interested in communications, creative services, event planning, coordination, and logistics to gain hands-on experience supporting high-impact events across the College System of Tennessee.

The Brand Experience and Events Intern will help create meaningful, well-executed brand experiences that advance the System’s mission and strengthen community engagement. Rather than simply supporting a table or presence at an event, this role will help ensure each activation is thoughtfully planned, consistently branded, appropriately staffed, and executed in a way that reflects the quality and impact of the College System.

The intern will provide independent coordination and on-site support for events such as SkillsUSA, TSSAA Championships, TBR Day on the Hill, and SOAR, while assisting with other projects and activations throughout the year. Responsibilities include coordinating event logistics; supporting staffing plans, setup, space allocation, equipment, audiovisual needs, scheduling, and internal promotion; and helping maintain clear communication among internal teams, campus partners, and external stakeholders. The role will also help ensure event spaces, materials, and participant experiences are cohesive, welcoming, and aligned with TBR’s brand. The ideal candidate is highly organized, detail-oriented, proactive, and comfortable managing multiple priorities in a collaborative, fast-paced environment.

This is a paid, hybrid internship that includes work at TBR offices, remote work, and assignments at other locations. Because these events require significant planning and coordination, schedules may change with limited notice, and event days may require additional hours.

Job Duties

• 45% - Event Planning, Coordination, and Brand Experience: Support the

planning and coordination of TBR signature events and activations, including TBR Day on the Hill, SkillsUSA, SOAR, and other System events as assigned. Help ensure each event is thoughtfully planned, consistently branded, appropriately staffed, and engaging for participants. - (Essential)

• 25% - Event Logistics and Operations: Coordinate logistical needs, including

space reservations, facility setup, audiovisual support, equipment, catering when applicable, staffing needs, and event timelines. - (Essential)

• 25% - Event Setup, Preparation, and Materials Management: Prepare, organize,

transport, and maintain event materials; assist with setup and breakdown; and help ensure event spaces and materials deliver a cohesive, professional, and on-brand experience. - (Essential)

• 5% - Other Duties as Assigned: Provide additional support to the Government

and Public Relations team as needed. - (Marginal)

Minimum Qualifications

• Current or recent college student, recent graduate, or individual pursuing

early career experience in communications, marketing, event planning, hospitality, public relations, or a related field.

• Demonstrated interest in or experience with event coordination, scheduling,

facilities coordination, logistics, marketing, communications, or a related area.

• Ability to work occasional nontraditional and extended hours, including

event-day assignments, as needed.

• Reliable transportation to and from the TBR System Office and other event

locations.

Preferred Qualifications

• Interest in event production, brand experience, communications, marketing, or

community engagement.

• Experience supporting events, programs, or customer-facing activities in a

school, workplace, volunteer, or community setting.

• Familiarity with Canva, Smartsheet, Microsoft Office, or similar communication

and project-management tools.

Knowledge, Skills, and Abilities

• Strong organizational and project-management skills, with exceptional

attention to detail.

• Ability to manage multiple priorities, timelines, and event-related

assignments simultaneously.

• Strong interpersonal and communication skills, with the ability to build

productive relationships and collaborate effectively with internal teams, campus partners, and external stakeholders.

• Ability to work independently, anticipate needs, solve problems, and adapt

quickly in a fast-paced event environment.

• A strong customer-service mindset and a calm, professional presence when

representing TBR at events and activations.

• Ability to communicate clearly, professionally, and respectfully through

verbal and written communication.

• Ability to work effectively in a collaborative, cross-functional environment.

Physical Demands / Working Conditions

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