Internship – Digital Marketing & Communications Capacity Development and Implementation Bureau (CDI)

The Organizational Setting

The International Civil Aviation Organization (ICAO) is a specialized agency of the United Nations that supports cooperation among its Member States in international civil aviation.

The Capacity Development and Implementation Bureau (CDI) supports Member States and the global aviation community through a diverse portfolio of products, services and initiatives, including implementation support, training, events, publications, data services and digital platforms.

The Marketing Team supports this portfolio through integrated marketing campaigns, email and social media, audience engagement, events, customer relationship management (CRM), marketing technology, analytics and digital content platforms.

Under the supervision of the Marketing Manager and with guidance from members of the Marketing Team, the intern will contribute to these activities while gaining practical experience in digital marketing and communications in an international United Nations environment.

Learning and Development Opportunities

The internship provides hands-on exposure to campaign development, content marketing, CRM and audience segmentation, marketing analytics, event promotion, digital platforms and the responsible use of AI-enabled tools. The intern will work with an international team, gain exposure to ICAO programmes and stakeholders across the global aviation community, and have opportunities for professional development, networking and participation in relevant ICAO learning activities. The primary focus of the internship will be the development and adaptation of digital marketing content across email, social media and other digital channels, with additional exposure to events, CRM, audience data and marketing analytics.

Terms of Reference

Under the supervision of the Marketing Manager, the intern will:

• Support social media and digital content development

• Research and draft social media content supporting ICAO products, services,

events and digital content.

• Adapt marketing messages for different audiences and digital channels.
• Assist with the preparation of basic creative assets using approved tools

such as Canva, VEED or similar applications.

• Support coordinated promotional initiatives.
• Compile information, images and source materials required for campaign

development.

• Prepare social media materials for review and coordination through applicable

ICAO approval processes.

Expected result: Clear, accurate and engaging digital content is produced efficiently and consistently for approved campaigns.

• Support digital marketing campaigns and email communications

• Assist with the preparation and coordination of digital marketing campaigns

for ICAO products, services, events and initiatives.

• Draft and prepare marketing emails, newsletters and other digital

communications.

• Support recurring email, newsletter and social media initiatives.
• Assist with campaign scheduling, quality assurance and coordination of

promotional assets.

• Support the promotion of ICAO products, services, events and digital content.
• Assist with monitoring campaign performance and preparing concise performance

summaries.

Expected result: Accurate and audience-appropriate campaign materials are prepared on schedule, and relevant campaign results are documented for future planning.

• Support event marketing and audience engagement

• Support marketing activities for ICAO global and regional events before,

during and after events.

• Assist with event mobile-app content and provide participant support where

required.

• Assist with audience research and draft outreach messages under supervision.
• Support collection of participant and stakeholder testimonials.
• Assist with ICAO Products and Services booths and other onsite promotional

activities.

• Support preparation of event marketing snapshots and post-event information.

Expected result: Event marketing activities are supported by accurate research, organized information and timely digital and onsite assistance.

• Support CRM, audience data and marketing analytics

• Support CRM and audience-data management.
• Support consolidation of email, website, social media and campaign

performance data.

• Assist in preparing simple reports, dashboards and presentations to support

marketing planning and decision-making.

Expected result: Audience and campaign data are organized accurately and translated into useful information for marketing planning and review.

• Support ICAO digital content platforms

• Support marketing and audience-development activities for ICAO TV and

UnitingAviation.

• Assist with promotion of articles, videos, webinars and other digital

content.

• Compile platform and campaign performance metrics, including article, email

and social media performance where available.

• Support updates to marketing materials, media kits and audience information.
• Assist with preparation of basic post-campaign summaries.

Expected result: Digital platform marketing is supported through timely promotion, accurate audience information and organized reporting.

• Support learning, research and team activities

• Participate in Marketing Team meetings and campaign planning activities.
• Research emerging digital marketing practices, technologies and

audience-engagement approaches.

• Use approved digital and AI-enabled tools responsibly to support marketing

workflows, with appropriate human review and verification.

• Maintain organized project documentation and marketing assets.
• Complete mandatory ICAO training and participate in relevant learning

opportunities.

• Perform other related duties consistent with the learning objectives of the

internship.

Expected result: The intern progressively develops practical digital marketing skills while contributing effectively to the work of the Marketing Team.

COMPETENCIES

• Planning and Organizing
• Teamwork
• Accountability
• Communication

Qualifications

Educational background

At the time of application, candidates are required to have completed or be enrolled in a university degree programme in a field related to:

• Marketing;
• Communications;
• Business or Business Administration;
• Digital Media;
• Public Relations;
• Journalism;
• Business or Marketing Analytics; or
• another related field.

Candidates must meet the eligibility requirements established under the ICAO Internship Programme.

Essential skills

Strong written communication and editing skills, with the ability to develop clear, concise and audience-appropriate digital content in English.

Ability to adapt messages for different audiences and digital channels.

Strong research, organization and attention-to-detail skills.

Desirable knowledge and experience

• Exposure to digital marketing, communications, social media or content

development.

• Familiarity with email marketing, CRM or marketing automation platforms.
• Experience using Canva, VEED or similar digital-content tools.
• Familiarity with website, email or social media analytics.
• Experience supporting events, newsletters, campaigns or digital content.
• Familiarity with generative AI or other emerging digital marketing tools,

including the critical review and verification of AI-assisted outputs.

Language skills

Essential requirements: Fluent reading, writing and speaking abilities in English.

Desirable requirements: A working knowledge of a second language of the Organization (Arabic, Chinese, French, Russian, or Spanish).

Conditions of Internship

This is a paid internship. Interns will receive a monthly stipend in accordance with the ICAO Internship Programme. All costs related to travel, insurance, accommodation, and living expenses must be borne by the intern.

In addition to the monthly stipend, interns accrue one and a half days of leave per month during the internship and m