Digital Analytics Intern (Spring or Summer 2027)

Overview

The Digital Analytics Specialist Intern supports the Digital team by helping collect, clean, organize, analyze, visualize and communicate data across W&SFG’s websites, portals, and marketing channels activity. This internship is designed for a college junior or senior with foundational analytics coursework. The intern will assist with reporting, dashboard maintenance, KPI tracking, website/portal performance analysis, customer behavior analysis, and documentation of repeatable analytics processes. A core focus is learning how to responsibly integrate approved generative AI tools into analytics work to improve automation, efficiency, first-draft analysis, documentation and translate data into business-friendly insights. The intern is not expected to independently own analytics strategy, complex data architecture, tagging governance or final business recommendations. Work will be completed under guidance and reviewed by experienced team members.

Responsibilities

Assist with digital performance analysis across websites, portals, and marketing channels activity. Collect, clean, organize and validate data used in recurring dashboards, KPI sheets, reports and performance summaries. Maintain and improve dashboards in Power BI, Excel, GA4, BigQuery and related reporting tools. Responsibly use approved GenAI tools to draft first-pass SQL, DAX, formulas, report logic, QA checks and data summaries. Identify recurring reporting, documentation, QA and communication workflows that can be streamlined through approved automation or GenAI-assisted methods. Create first-draft insights from dashboards and datasets, translating trends, anomalies and performance changes into plain-language observations. Support SEO, campaign, content, testing and conversion analysis by summarizing results and identifying potential improvement opportunities. Document KPI definitions, dashboard instructions, data sources, report logic, assumptions and responsible GenAI usage practices. Perform ot