Spring 2027 Intern - Marketing (MBA)

The Product Marketing – MBA Intern will collaborate with the Product Marketing team to define product market positioning and messaging. You will perform competitive analysis, assist with go-to-market launch strategies, and track performance. This role is crucial for developing and executing marketing initiatives for Workiva's products.

What You'll Do

Compile analyses and build financial models on customer trends and historical data to support product decision-making Lead and execute ad-hoc analyses to support data-driven initiatives and strategic projects Conduct performance analysis of existing products, including pricing, adoption, and usage trends Contribute to quarterly planning by helping define forward-looking product strategies Quantify and size markets, identifying competitors, key players, and market trends Design creative analytics and visualizations to provide deeper performance insights for senior management Perform go-to-market performance reviews, including win/loss analysis, to identify opportunities for improvement Develop templates, tools, and communications to drive consistency in GTM processes, deliverables, and stakeholder alignment Identify gaps in GTM deliverables or needs and propose practical solutions Support the creation and refinement of marketing collateral through research and content curation Build strong working relationships with sales, pre-sales, product management, enablement, services, customer success, and cross-marketing teams What You'll Need

Minimum Qualifications

Undergraduate degree in Business or a related field of study Currently enrolled in a full-time or part-time MBA program or similar graduate or advanced degree program Minimum of 2 years work experience in strategic marketing

Preferred Qualifications

Possess proven leadership skills and the ability to influence and inspire your teams Exhibit a self-starter mindset to execute in a fast-paced environment with minimal direction Demonstrate a strong ability to develop and