Summer 2027 Intern - Associate Brand Manager - MBA (Early Engagement)

Job Overview

Summer 2027 Intern - Associate Brand Manager (MBA Student) Join the team at Keurig Dr Pepper and build a career with flavor! Our employees have an entrepreneurial and creative spirit. We offer tremendous opportunities for every employee to contribute and excel as part of our action-focused team. As an Associate Brand Manager, you will analyze, develop, and implement consumer brand marketing annual plans and contribute to strategic plan development. Manage marketing budgets to reach volume and profit targets. Manage communication to field and bottlers on brand programming and successes. This role is aligned to the Beverage Operating Unit.

Logistics

The KDP 2027 Summer Intern Program will run from June 7 - August 13, 2027 Full-time; 40 hours per week Monday-Friday Hybrid Work Model (Frisco, TX)

Responsibilities

Analysis - Responsible for ongoing analysis supporting brand initiatives. Use brand, industry, and consumer information resources to identify business issues and opportunities and to develop strategic and programming recommendations to achieve brand goals. Provide timely and comprehensive analysis of objectives, execution, and future planning implications. Develop implications and program recommendations for management. Project Management - Lead and manage designated brand initiatives. Develop objectives, spearhead programs across multiple groups, develop and communicate all consumer, bottler, and field materials, and manage agency execution. Assist in all aspects of the brand including advertising, point of sale, local programs, national sales meeting planning, frequent bottler meeting planning, and promotion development. Consumer Expert - Ability to take consumer insights and translate them into actionable consumer-driven marketing plans. Understand and communicate the brand's unique selling propositions to key stakeholders - internal DPSG departments, field sales, bottlers, retailers, and consumers. Ensure trademark consistency in all commun