Brand Management Intern
Ocean Spray CranberriesAbout the role
Who We are Looking For
It’s an exciting time to join Ocean Spray’s Beverage Innovation team! We are looking for passionate business leaders who are looking for experience at all stages of the innovation cycle. Our team combines the best of big and small CPG, exploring new brands, categories, and capabilities for Ocean Spray. We need a thought leader with an entrepreneurial mindset, a ‘whatever it takes attitude’ and a commitment to profitable growth. The projects and workstreams will have immediate business impact, and you will truly become one of our team during your time together. What You Will Do & What You Will Learn: This role will expose you to emerging trends in food and beverage, brand building, and innovation thought leadership. You will be folded right in, developing cross-functional, collaborative relationships across your project team. Taking ownership is big at Ocean Spray, and there will be plenty of opportunities to be empowered to do so over your summer internship. You’ll own your own workstreams and report to an experienced Brand Manager. Responsibilities could include developing strategy to commercialize a new brand, building business cases through financial and qualitative exercises, supporting sales & marketing strategies, and developing new-to-the-world products and packaging. You’ll experience agile marketing while working within a company that operates in a legacy industry. And of course, you’ll sample a lot of food/drinks and have fun!
What You’ll Need
Currently pursuing an MBA/Master’s degree and have completed the first year of the graduate program. Good energy, consumer empathy, open-mindedness, a positive “can-do” mindset Preferred 2+ years’ experience in CPG and its supporting industries (Brand, Agency, Insights, Sales, Finance, etc.) Strong P&L mindset Self-starter who isn’t afraid to find their own answers Analytical, organized, with significant attention to detail, and the ability to work autonomously Confidence in presen
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