Sales Development Representative

This is our first GTM hire below founder level, focused on the DACH market. You will be on the phone in German every day. We are a Berlin-based startup transforming how industrial materials are bought and sold across Europe. One of the oldest industries in the world still runs on Excel, PDF and email. We are replacing that with AI that runs the buying and selling workflow end to end, increasing liquidity, speeding up transactions and reducing waste for hundreds of steel and metal distributors. We have strong early traction, real enterprise customers and committed investors. We are a lean, technical team scaling our enterprise pilots and building the AI infrastructure underneath them. Tasks

• Reach out and close

Own our outbound: call and message decision-makers at steel traders and stockholders across the DACH region, in German, every day. Get past the gatekeeper, open the conversation, and book qualified meetings for the team. Track follow-ups so no warm lead ever goes cold, and prepare the pre-call briefs that make each conversation land.

• Build the pipeline

Build and verify our target lists: the right companies, mapped to the right person (Head of Sales, branch manager, MD). Keep our CRM (Attio) clean and trustworthy so the whole team can rely on it.

• Extend our AI outbound engine

Improve the internal AI tooling that powers our outreach: research, enrichment and message drafting. Wire in new data sources and automate the manual steps that slow you down. You will use AI coding tools (Cursor, Claude) to ship, not just specify.

• Help build the brand

Help shape how our software business shows up in the world: our brand, our messaging, and our presence on social media. Bring ideas for how we look and sound, help grow our audience across the channels that matter, and keep everything consistent as the product grows.

Requirements

You are genuinely comfortable picking up the phone, and you like finding smarter ways to work. The one non-negotiable: you can sell i