Spring & Summer 2027 Intern - Marketing

The Marketing Intern supports Workiva’s Marketing philosophy by executing projects, coordinating details, and working cross-functionally across teams. This role provides hands-on experience across campaign execution, analytics, content creation, events, partner marketing, and growth initiatives, depending on the team you support. What You'll Do – based on the assigned team Marketing Operations Maintain data integrity in Salesforce and Marketo Perform in-depth analysis measuring marketing campaign effectiveness Work closely with Product Marketing to build audience segmentations Contribute to lifecycle and automation functions of marketing Assist with lead acquisition Utilize spreadsheet software to run matching and lookup functions to normalize accounts Help maintain marketing reports and documentation Analyze and identify optimization areas (e.g., search trends, visitor engagement, conversion, user interaction) Create and implement actionable plans and recommendations for improving website visitor experience Conduct a website content audit, including brand voice, SEO optimization, and governance Work in A/B and multivariate testing methodology Develop, launch, and measure the success of web content for integrated marketing campaigns Marketing Pro Groups Research, plan, and execute venue selection, collateral, and workshop/event logistics Assist with managing vendor relationships and supporting program operations within budget guidelines Execute marketing activities to promote Pro Group initiatives and workshops Ingest and organize data from Pro Group-specific sources (e.g., On24, Higher Logic, Credly, Hootsuite, Qualtrics) Support the development of the annual member feedback survey and analyze results to provide insights Event Marketing Build and maintain event registration pages Support project management in Monday.com to track event deliverables Assist with event preparation decks and attendee communications Create name badges and update event calendars Provide l